On Friday (April 17), the Hip Hop mogul and master of trolling shared a message on Instagram written as an apology but lacking any remorse. The empty apology was directed at everyone and no one in particular.
“i want to apologize to you, if i have offended you over the years,” he wrote. “I would say i’m sorry but i’m not a sorry person. This will have to do! #bransoncognac #lecheminduroi”
50 also used the post to plug two of his alcohol brands, Le Chemin Du Roi and Branson Cognac.
Le Chemin Du Roi – French for “the king’s path” – is a grape-based champagne 50 launched in 2018. Branson Cognac is a cognac brand he launched in Texas in 2019.
Even if 50 isn’t sorry, he’s certainly done plenty of offending. In the last year alone, the Power executive producer trolled and threw shade at Young Buck, Kanye West, Drake, Floyd Mayweather and French Montana, to name a few. A jab at the latter’s “old bugatti” led to a social media back-and-forth including several hilarious memes.
Most recently, 50 has been trading shots with longtime public nemesis Ja Rule. The Murder Inc. vet invited 50 to an Instagram Live battle, which he rejected by photo-shopping Ja’s head on a homeless person’s body, with a sign saying “I will battle 50 Cent for attention.”