Burger King and McDonald’s are no strangers to the media as rivals in the fast food industry, but with the launch of the ‘Day Without Whopper’ campaign, the two look to bigger matters. Throughout the years, the two have launched marketing tactics targeted at one another.
The powerful initiative shows support and turns attention towards a bigger cause to work towards a common goal. The campaign launched in Argentina, where Burger King’s core top-selling product stopped selling for a single day. This was to support McDonald’s by redirecting consumers in that direction. McDonald’s annual fundraising campaign donates $2 to Children With Cancer for every signature burger and Big Mac that is sold.
Image Credit: Burger King, McDonald’s