Top Nigerian artist, Wizkid aka Starboy has been accounted for to have hit large with the 2016 record deal with RCA Records which remains the greatest music deal yet by an African music artist.
As indicated by a report on the official site of the Grammy Awards, Drake’s 2016 worldwide hit One Dance, when the most-gushed tune on Spotify was the venturing stone to show him the way to getting one of Africa’s greatest music send out.
A selection from the report peruses:
“Currently, Afrobeats is the next international sound sweeping pop music. Major stars like Kanye West and Rick Ross have all collaborated with Afrobeats acts. Drake’s 2016 international hit One Dance, once the most-streamed song on Spotify, featured Nigerian Afrobeats artist Wizkid, who would go on to sign with RCA Records in what became the biggest record deal ever for an African artist.”
The artist whose full name is Ayodeji Balogun has since been trending on Twitter as Nigerians take their turns to react to the reports
Key word: biggest record deal in Africa, we dea for the same table no mean say we b mate
Wizkid my 🐐🐐🐐🐐🐐 pic.twitter.com/qC0yUrm7xl
— smlsherifdeen (@smlsherifdeen) January 7, 2020
Grammy confirmed Wizkid’s Sony RCA deal is the biggest by any African act when we thought his $3M UBA deal was his highest, wonder how much he’s getting from Ciroc, Storm Model, Nike, Pepsi & other big brands he’s signed a deal with.
That guy is cashing out big big 💰💰.
— if my tweet pain you, drink sniper (@Sakpo007) January 7, 2020
“From Social Media To Streaming: 10 Moments That Changed The Landscape Of Music In The 2010s”
Headline 2: K-pop, Afrobeats And The Globalization Of Pop.
As far as globalization of Afrobeats is concerned, Wizkid’s collabo with Drake Changed the game forever. Respect the 🐐👌♥️ pic.twitter.com/AM7zo8eQft
— //|)🌲 (@MiZtA_MD) January 7, 2020