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Self-Care Apparel Collections – Topshop, Topman & Calm Created ‘Care Sewn In’ with Self-Care Labels (

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For World Mental Health Day, Topshop and Topman joined forces with CALM (Campaign Against Living Miserably) to create a clothing collection called Care Sewn In. The 13-piece range boasts large care labels on the backs of t-shirts and hoodies that provide instructions for mental well-being, such as “don’t handle problems on your own” and “talk to a mate to iron them out.” These tips put a twist on the kinds of garment care instructions that are usually seen on garments, and serve as a reminder that it’s just as important to look after one’s mental well-being.

On the front side of the clothing pieces, there are words like “Fragile,” and “Talk Talk Talk.”

The project is part of a CALM campaign called Let What’s Inside Out that’s centered on starting conversations about mental health.

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