Uplifting Millennial Collectibles – MINISO’s Blind Box Collection Shares Moments to Spark Joy (TrendHunter.com)


The blind box concept originated in Japan in the 80s and it continues to capture the hearts of collectors worldwide, especially as MINISO is introducing a brand-new Blind Box collection featuring Budding Pop toy characters and accessories. With its Blind Box collection, MINISO recognizes that Millennials in particular are drawn to the surprise experience since they are drawn to the toys for the purposes of stress relief, companionship and a playful way to unwind.

As MINISO’s founder and CEO Mr. Ye Guofu says, “What’s driving the popularity of the blind box is the rising ‘economy of loneliness'” and with this strategic release, MINISO is hoping to help alleviate some of the pressure felt by stress or loneliness, especially during the troubling times of 2020.

Image Credit: MINISO

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