Virtual Parenthood Hubs – WaterWipes’ Early Days Club Supports New & Expecting Parents (


To lend a helping hand to new and expectant parents, especially during a tough year, WaterWipes introduced the Early Days Club. The virtual hub from the baby wipes brand was created to help parents connect with one another, and healthcare professionals, so that they can lean on others for guidance during a time that may feel especially isolating.

The Early Days Club features expert-staffed panels and opportunities for interaction, as content is shared via video conferencing platform Zoom. Away from social media, the hub offers a place for parents to “get honest about the things no one tells you, bust myths and squash self-doubt.” During lockdown, when new and expectant parents are distancing from friends and family, the resource helps to offer support via a virtual community.

Image Credit: WaterWipes

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