Tata Consultancy’s ‘This Run’ campaign is celebrating the resilience of runners on the date of the now-cancelled New York Marathon. Running the New York Marathon is a dream for most runners as the environment, energy and crowds are unlike anything else. Like most public gatherings, this particular race was cancelled this year, prompting Tata to respond by remind consumers of its virtual race-tracking capabilities.
Apps using Tata’s technology enable runners to recreate some of the feelings of race day, with in-app noises like crowds cheering, or virtual medal ceremonies. In a statement, the CMO of TCS, Rajashree R said “The spirit of running is still very relevant, especially in today’s time…We felt this had to be a campaign that brings the entire spirit of running together.”
Image Credit: Tata Consultancy